We would firstly go through the definition of a website, what it does, then finally decide if your business needs a website.
A website is a marketing and informational asset that a business uses to connect with its customers and prospective customers. It could be informational, or interactive, meaning that it would allow customer to communicate with the business through messaging or automation, automation meaning that a customer can lodge an inquiry and the website will provide feedback without the input of the business’ employees.
Customers visits websites to read information about a business, to make purchasing decisions and to evaluate the business in order to become loyal clientele. The information and design you put on your website can either be a good impression of your business or organization, or be a last irritation if you neglect to make your website a properly planned infrastructure.
A business or organization can post announcements to keep their customers informed of the latest events, help articles to reduce the amount of people that calls or messages directly, post promotions they believe could help grow their revenues or customer base.
Okay you know what a website is, what it does and what it could do, so does your business needs a website, or does it really needs a website?
Just how big is your business, or how big do you intend it to be? If your business serves a state or province, or a city, you definitely need a website, never mind the industry.
“A website is a marketing and informational asset that a business uses to connect with its customers and prospective customers.”
Affordability
Websites are not affordable to everyone, especially survival businesses. One word of advice, do not go beyond your affordability to purchase a website that will not generate optimal value for your business, a website is part of a growth strategy, afford a good website and grow your business gradually without pressure, if you hurry to pay amateur designers a fraction of market pricing, you might as well be buying your business out of a potential future growth. You do not want to burry your business before it reaches its full potential, a website in this day and age is one of your most important marketing assets.
Alternatives
This is what you can do instead if you cannot afford a website. Use listing websites and social media platforms to promote your products or services, you can have your own website when your business or yourself can afford it, and this will be determined by the demand of your business, if people needs more of your products and services, that is a sign that it is time to have your own platform, because people will start searching for you anyway, and you do not want to “not be found” at this point.
So does your business need a website? The answer is a YES, even if you cannot afford it now, find a website platform that could help you grow your business, as explained in the alternatives section of this article.
I hope you find yourself a suitable website platform to grow your business further. Good wishes.
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